Author Archive

Introducing: The Hellotxt Smartstream and the quest for relevancy

May 31st, 2011 Jenny No comments

Helping users access their most relevant information more easily is something we think about a lot at Hellotxt. Not an easy challenge, for sure, but a noble quest all the same! So I’m really excited to use this blog post to introduce our first step towards  addressing it for our users – The Smartstream.

People can often find their social lives are full of information they don’t care about, frequently presented too democratically in a timeline. This causes low level stress and high level frustration as the cool stuff gets missed (why should the very latest info automatically be the most important?), making your social graph a less effective way of finding new content than it should be.

Clearly, the relevance conundrum can be approached from a range of different angles – content, Location, Social relationship with source, time of day, emotional state, information decay factor; the more the better in some respects, but in the first release we’re focussing on the relationships angle. Next up and released very soon will be a pretty cool additional feature to help tackle the content side of the relevance question as well.

Last point (hopefully you’re still reading!),  although a lot of work we’ve done is on the secret sauce side - semantics etc, we also don’t believe that you can ever break relevance down to predictive mathematics alone. Far more important we think, is to give the users the mechanisms to have some fun doing this themselves, in a gamey sort of way. (After all, anything we get told explicitly by a user is far more relevant than anything figured out by an algorithm…)

Speaking of fun, enough chest beating – we hope you like the new direction and be sure to tell us what you think – good or bad!

The Hellotxt Team

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Universities and Science Minister David Willetts visits Hellotxt!

May 10th, 2011 Jenny No comments

Last week, here at Hellotxt headquarters an exciting event took place one evening where all of the upcoming company product developments were presented to the Universities and Science Minister David Willetts as well as a selection of journalists.

Over nibbles, champagne and bottles of Peroni the ideas were presented by the management team here at Buongiorno (the Italian company who owns Hellotxt). In case you don’t know - Buongiorno is a leading provider of services and solutions for the mobile-connected life and we have over 1,000 employees in 57 countries. 

The event took place as part of ‘Digital Shoreditch’ week which celebrated creativity in the area commonly known as ‘Silicon Roundabout’ in East London which is a hub of creative and technology firms.

Hellotxt was at the forefront of the presentation so you’ll see some innovative new ideas soon coming out soon, I’m looking forward to sharing them with you.

During the presentation David Willetts said: “The UK is attracting strong investment from cutting-edge technology entrepreneurs and Buongiorno have led the way having first located in Shoreditch around two years ago.

“It is important that we support business developments in the UK, such as the one that has grown up in this area. This is where new industries are born, communities support one another and where companies grow to become globally competitive, like Buongiorno.”

Andrea Casalini our CEO said: “Buongiorno UK moved to Shoreditch over two years ago, as we believed in the potential of the area - at the heart of what’s new, exciting and growing when it comes to digital media. We intend to make our Shoreditch office our hub of global innovation and new business as we really see the growth potential of our business in London and specifically Shoreditch because research and development is paramount to our mobile internet business.

It’s an exciting time to be based in Shoreditch so we’re looking forward to seeing what the future brings.

Best wishes,

The Hellotxt Team




Categories: Team News Tags:

How social media can help businesses?

May 3rd, 2011 Jenny No comments

Hi all,

Here at Hellotxt headquarters we’re working hard to make the app/site even better for you and I’ll soon have some exciting release news for you! In the meantime I thought I’d share with you an article I wrote for the April edition of Infinity Gaming Magazine, the specialist publication for the gambling industry, I hope you enjoy reading it!

Best wishes,


The Hellotxt Team

How social media can help businesses?

We’ve witnessed the monumental impact that social media has had on our online lives but what does this mean for our businesses? More than 73% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2011, according to the 2011 Social Media Marketing Industry Report, so what should we be doing?

The good news in these budget conscious times is that social media is a cost effective, global marketing channel. This is great for smaller businesses who can get ahead of the game with a reasonable sized budget (plus some sound, creative ideas)!

What sites can work for businesses?

The average person has 140 Facebook friends, 86 Twitter followers and 61 contacts on Linkedin so if you multiply that by all of their contacts and then their contacts, contacts, that’s a whole lot of customers that you could potentially be reaching.

Nowadays businesses know that it’s essential to have a social media presence on the usual suspects i.e. Twitter, Facebook, company blogs and ever more increasingly YouTube, in fact customers have come to expect it. Within social media customer is key so it’s vital that a business manages these channels effectively by being as honest and transparent as possible.

A newer site, which you may or may not be familiar with is Quora which is often touted as the ‘next big thing.’ The site consists of a collection of questions and answers which are created and continually edited by customers. It is useful to follow any mentions of your business name and make any suitable comments. And hey who knows? Further down the line you may even be able to incorporate it in to your FAQs.

There are lots of tools out there to help you manage your social media activity, I really rate which condenses your URLs in to manageable lengths which is invaluable when you’re trying to tweet in 140 characters! It also records your stats, such as amount of clicks and also your customer’s locations. Another recommendation is Twentyfeet which is a site that measures your key performance indicators on sites such as Twitter, Facebook and YouTube. A handy feature is that they notify you when your metrics change significantly and there is a free option to try it out which is a bonus.

The future of social networking?

Information overload

The exponential rise in social networking has compounded the sense of overload people feel when trying to stay on top of their communications.  Even a moderate social networker will struggle to stay on top of things. In fact, people see more than 34 billion bits of information a day which is more than 2 whole books worth!  The only sensible solution to this problem is to help customers locate and identify, amongst the whole data deluge, the stuff that’s most relevant to them, as well as the most topical and best presented.

Opinions count

Social networking will become more ingrained in all of our online activity and our friends and contact’s opinions count more and more. Think how many times a status update has come through on your Facebook feed about an event a friend is attending and you’ve clicked through to see what it is all about, the viral potential is immense and onsite features allowing comments and ratings will be invaluable. There’s even a buzz word for this, social validation – the way your behaviour can be influenced by that of your network.


Another hot trend in the social media industry at the moment is gamification, driven particularly by tactile mobile user interfaces. It involves using fun and engaging game mechanics for things that aren’t traditionally considered a game. A good example of this is the feature of collecting badges in Foursquare, which is a simple mechanism to encourage and reward you for sharing your location data. Gartner, the tech research firm says that says over half of innovation will be gamified by 2015.

Virtual goods

Already well documented but continuing to grow exponentially, Virtual goods remain the most popular monetisation mechanism for social media. A classic example is the virtual poker chips given out in Zynga’s Texas Holdem Poker game on Facebook, where average daily users top 7 million. Without a doubt gaming, on the back of various virtual goods models, is leading the consumer monetisation of social media, which in turn poses big challenges and opportunities for the gambling industry. Social gamers are expected to spend $6 billion on virtual goods by 2013 according to the NPD Group.


It’s never too late to kick start your social media strategy and it can reap a lot of rewards for your business, by looking at the future trends you can start to plan effectively. Whether as a marketing channel, or even part of the core product proposition, social networking, virtual goods and gamification all have a great tie in to the gambling industry so there is vast potential for a broad range of Social strategies!


Categories: Social Media News Tags:

The new is live!

March 8th, 2011 Jenny No comments

We’ve been really busy here at Hellotxt headquarters making a sleek, new site for you.

We’ve always been told that Hellotxt is great for updating your various socials in one place so now we’ve also made it even easier for you to read all of your socials in one easy to manage feed.

We all lead busy lives nowadays and suffer from the odd moment of information overload so our aim at Hellotxt is to help you with this.

The new site has been developed using customer’s feedback and the smart, new design of the site is very close to the design of the app so thank you to everyone for your feedback.

Here’s a more detailed list of the additional changes you’ll see when you next log in to Hellotxt:

  • Twitter Connect - you can now save time by logging in using your Twitter details.
  • Single streaming updates – choose between standard streaming, viewing streams from one particular contact or one social media channel.
  • User friendly focus – there is new, improved, intuitive navigation within the site.
  • Social feeds organisation - better management and viewing of your feeds, including the ability to read more updates.
  • Social feeds ratings – ‘star’ your favourite social feeds to ensure that you’re receiving the updates that you’re most interested in.
  • Improved profile/settings section – there is an easier to follow settings section plus a new option to create a personalised profile with an optional photo!
  • Video tutorial section – learn how to use all of the features of the apps and site, including all of the advanced features.
  • Onsite useful tips – regular, updated tips on how to get the most out of Hellotxt.
  • Google Reader RSS feed – this has now been added to the site so read your latest subscriptions in one place with all your other updates.
  • What’s new at Hellotxt – see the latest Hellotxt news, press coverage and Twitter updates on the home page.
  • We hope you enjoy the new site, if you have any feedback please don’t hesitate to contact us on either Facebook or Twitter.

    Best wishes,

    The Hellotxt Team

    Categories: Product News Tags:

    Hellotxt’s Top 5 Fridays

    March 4th, 2011 Jenny No comments

    Top Five FridaysHi everyone,

    We hope you’re enjoying our weekly top 5 favourite social media stories, please leave any comments good or bad :) at the top of the post.

    Let’s count down from number 5

    Conan Roasts iPad 2: You’ll Buy It No Matter What We Say [Video]
    Following all the hype about Apple’s iPad 2 announcement, this video which was aired on the Conan O’Brien show was a welcome relief from all the tech specs.

    MG Siegler - TechCrunch @parislemon

    Number 4

    Storm Clouds: Gmail Failure Reinforces Danger Of Becoming Too Cloud-Dependent
    With problems affecting Gmail this week, can we really trust our data in the cloud? The golden rule of computing has always been to backup data, but what if this data is only online? How many of you have any copy of your Gmail / Hotmail emails on your computer?

    Nicholas Deleon - CrunchGear @nicholasadeleon

    Number 3

    Futuristic Kiosk Spits Out Cash for Recycled Electronics
    How many of you have tried to recycle your old electronic equipment in order to help the environment and raise a bit of extra cash for yourselves? Do you find the process long winded? Would you recommend it to a friend? What if you could pop down to a local retailer, drop off your electronics into a kiosk and walk home with money in your pocket?

    Jennifer Van Grove - mashable @jbruin

    Number 2

    The Social Web In Pictures: 50 Viral Images Shared In 2011
    This list includes inforgraphics, charts, graphs, pictures, creative adverts, as well as many random images. Well worth a read during your lunch break :)

    Adam Singer - TheFutureBuzz @adamsinger

    And finally, number 1

    Exclusive: BlackBerry Messenger will launch on Android and iOS
    Over the past few weeks we’ve heard of Android applications running on Blackberry devices and this week we hear Blackberry Messenger to start running on iOS and Android devices. Can it be true will RIM open up one of their main USPs to their rivals in the smartphone market?  Or are RIM just trying to reduce the cross platform barriers that currently plague the smartphone market?

    Johnathan S. Geller - BGR @boygenius

    That’s it until next week! Don’t forget to follow us on Facebook and Twitter to get up-to-the-minute updates.

    Best wishes,

    The Hellotxt team

    Categories: Social Media News Tags:

    Hellotxt’s Top Five Fridays

    February 25th, 2011 Jenny No comments

    Hi everyone,

    We’ve decided to continue with a theme for our Top Five Fridays this week and as Steve Jobs turned 56 on the 24th February, our favourite social media news stories are all Apple-centric.

    So, counting down from number 5:

    Is OSX Lion Server More Evidence That Apple is Gunning for the Enterprise?
    A brief look at how Apple are trying to enter the server market as a means of expansion. A domain which up till now has been predominantly Linux and Windows based.
    By Klint Finley @ The Next Web @klintron

    Number 4:

    FTC to review Apple iPhone in-app purchases
    In-app purchases too easy? Does the FTC have a point, or should parents be a bit more wary of their children’s usage of iDevices?
    By Cecilia Kang @The Washington Post @ceciliakang

    Number 3:

    iPad 2: what new features are you hoping for?
    The tablet the tech world has been waiting for, can Apple really be pushing the release for March 2nd in order to get the iPad 3 out by the end of the year?
    By Jemima Kiss @ The Guardian @jemimakiss

    Number 2:

    Swipe, Save And Serve: What’s New in Mac OS X Lion
    An interesting look at the upcoming OS from Apple OS X Lion. Apple sum up the OS as “The power of Mac OS X. The magic of iPad.”
    By Christina Warren @ Mashable @film_girl

    And number 1 for this week is…

    Happy Birthday Steve Jobs
    This is a “happy birthday” article which includes a number of videos of Steve giving various speeches.
    Victor Agreda, Jr @ The Unofficial Apple Weblog

    That’s all until next week folks!
    Have a great weekend.

    The Hellotxt Team






    Categories: Social Media News Tags:

    IOS version 2.5 is here - update now!

    February 23rd, 2011 Jenny No comments

    Hi everyone,

    I said last week that that I’d bring you details of our latest IOS update and I’m happy to tell you that version 2.5 is now available at the App Store!

    The update includes:

    • Important bug fixes.
    • More detail of Facebook posts – see all of the likes and comments in your feed.
    • Facebook Connect is now available to new users.
    • Create a PDF of your wall feeds, save them to your iBook library then send it out via email if you so wish (which we think is pretty cool)!

    That’s all for now – work is well underway on a major release for later in the first half of this year so watch this space.

    We hope you enjoy the new features, and if you have any feedback please contact our Get Satisfaction page – the fastest way to get better is through user feedback so we really appreciate all your comments and suggestions – keep em’ coming!

    Best wishes,

    The Hellotxt Team

    Categories: Product News Tags:

    Login issues?

    February 22nd, 2011 Jenny No comments

    Have you had trouble logging into Hellotxt recently?

    We’ve found a couple of useful solutions which may help to fix a number of login issues:

    1). Clearing your browser cookies and cache:

    Since there are a number of different browsers on the market, each with their own settings and naming conventions, the actual process to delete the cookies and cache is slightly different on each browser.

    Google have been kind enough to create a small ‘how to’ for the different platforms so simply follow the instructions for your given browser.

    2). Checking your extensions:

    Given the development in web browser technology today it is common to find many users running a number of extensions. Two extensions we have found to be particularly problematic with are:

    *Facebook Disconnect:
    Facebook Disconnect blocks all traffic from third-party sites to Facebook servers, but still lets you access Facebook itself. When this plugin is enabled it does not allow Hellotxt to load correctly and this in turn will lead to login troubles such as the username and password not being accepted, or the login window not working.

    *Internet Explorer’s Compatibility View
    In a nutshell, Compatibility View allows content designed for older web browsers to still work well in Internet Explorer 8. If enabled however, compatibility view will try to rearrange some of the content on leading to a website with misplaced graphical elements. You can disable this feature in the area shown below (within the red square):

    As a result of the two problems above we recommend that when viewing you ensure to disable both extensions.

    I hope this post is of use to you, if you require any support please contact us.

    Best wishes,
    The Hellotxt Team

    Categories: Product News Tags:

    Hellotxt’s Top Five Fridays

    February 18th, 2011 Jenny No comments

    Hi everyone,

    We’ve decided to give our five favourite articles from this week a theme and as the world’s biggest mobile event took place 14th - 17th February it seems fitting that they are linked to MWC. We hope you enjoy them.

    Let’s count down from number 5:

    Smartphones of Mobile World Congress 2011
    A simple breakdown of all the major handsets that were shown off or announced during MWC. An easy to follow article with a nice summary with links to more information on all devices mentioned.
    By Nicole Lee @ cnet (@nicoleleeCNET)

    Number 4:

    iPhone 4 Wins Best Mobile Device at MWC
    No surprises here! The article also touches on some of the other category winners which included Angry Birds and HTC.
    By Chloe Albanesius @ PCMag

    Number 3:

    MWC 2011: Best tablets of Mobile World Congress 2011
    Best Tablets of 2011  – we’ve only just started the year and already the best tablets have been decided ;)
    By Tony Drummond @

    Number 2:

    Google will launch iTunes music store competitor with upgrade to Android
    Google is to launch an iTunes style music store, the Google music store will rely on Android 3.0 Honeycomb and will be tied in to launch with Motorola’s new Xoom tablet.
    By Charles Arthur @ (@charlesarthur)

    Number 1:

    The five key trends from the 2011 Mobile World Congress
    The key trends to come out of this year’s MWC that tech fans should be watching closely.
    By Patrick Stafford @

    We’ll bring you some more interesting reads next week!

    Until then, best wishes,

    The Hellotxt Team

    Categories: Social Media News Tags:

    Android update 3.5.1 is here!

    February 17th, 2011 Jenny No comments

    Hi everyone,

    Here’s what’s new with Hellotxt.

    We’ve had our Android 3.5.1 update this week, you can use the QR code below to take you directly to the Android Market. We are also currently putting the finishing touches to an IOS 2.5 update which will be with you shortly!

    Like everyone, we left the CES show with tablets firmly on our minds, and our Android 3.5 release means that Hellotxt is now compatible with Android tablets for the first time. Apparently Android Tablets constitute 22% of recent sales of tabs, so we’re really excited to see how things go on these devices in 2011. We’ve also updated the news feed so seeing your friends and follower’s photos, videos and link updates is now much easier. We squeezed in a few important bug fixes as well :

    • Set your updates frequency in the settings page.
    • The feed page load faster in general and includes multimedia previews.
    • The scroll is quicker too.
    • We’re also a bit more compatible with foreign characters in texts.

    That’s all for now – work is well underway on a major release for later in the first half of this year so watch this space.  We hope you enjoy the new features, and if you have any feedback please contact our Get Satisfaction page – the fastest way to get better is through user feedback so we really appreciate all your comments and suggestions – keep em coming!

    I’ll post details of our IOS 2.5 update very soon!

    Best wishes

    The Hellotxt Team

    Categories: Product News Tags: